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Atlanta's Top Business Women's Network

DWF Blog

6 SUREFIRE WAYS TO GATHER REFERRALS

14-Apr-09 15:02 | Carmen A. Gray (administrator)
  1. Thank You:  Never under estimate the power of a simple thank you card.  It shows that you value your customers, and it gives you a reason to contact them once again with a request for a referral.  You could simple do a simple excerpt that says “Thank you for your business, if you were satisfied with the service you received, please forward us a referral to dwfnetwork@gmail.com and receive a 10% discount on your next service”. 
  2. Fund Raisers:  This is a great way to position your company as a community oriented business.  Partner with churches, schools, and local non-profit organizations that match your business personality.  Present them with a referral incentive that is budget sensitive for you.  Most non-profit businesses are looking for cost effective ways to increase their revenue.  Your offer is free to them with an added bonus of a cash payout. 
  3. Alliances:  Develop alliances with businesses that compliment yours.  If you are an Event Planner, partner with bridal stores, beauty salons that appeal to brides, event facilities, custom invitation vendors and caterers.  Develop a relationship with them to mutually exchange referrals.
  4. Build Relationship:  People will comfortably do business with people they know, so instead of trying to “sell”, make a solid connection first, and you will gain a solid referral.
  5. Coupons:  Offer coupons that promote an incentive for a referral.  “Refer a friend, and receive $30.00 off your next bill”.
  6. Ask:  A great percentage of businesses forget to ask for a referral after transacting business.  That literally leaves money on the table and limits your customer base.  Once a customer has trusted you enough to do business with you, if he/she is satisfied, it will be very easy for them to give you a referral.  The sale is not completed without this last component.
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